Showcasing Odisha’s Traditional Handwoven Fabrics
Yesterday, Odisha Chief Minister Mohan Charan Majhi inaugurated an exclusive Boyanika Outlet at Biju Patnaik International Airport in Bhubaneswar. The event was graced by Deputy CMs KV Singh Deo and Pravati Parida, highlighting the state’s commitment to promoting its rich textile heritage.
Promoting GI-Tagged Fabrics
The newly inaugurated Boyanika Outlet is dedicated exclusively to showcasing Geographical Indication (GI) tagged, traditional handwoven fabrics of Odisha. These fabrics, renowned for their intricate designs and superior quality, reflect the state’s rich cultural heritage and craftsmanship.
A Boost to Odisha’s Handloom Industry
CM Mohan Charan Majhi emphasized the significance of this outlet in promoting the handloom industry of Odisha. He noted that the outlet would provide a platform for local artisans to showcase their skills and reach a broader audience, including international travelers. This initiative aims to boost the livelihood of weavers and preserve traditional weaving techniques.
Boyanika: A Symbol of Excellence
Boyanika, the brand representing the cooperative weavers’ societies of Odisha, has long been synonymous with quality and authenticity. The new outlet at the airport will feature a wide range of GI-tagged products, including the famous Sambalpuri, Bomkai, and Berhampuri sarees, among others. Each piece is a testament to the meticulous craftsmanship and artistic heritage of Odisha’s weavers.
Deputy CMs KV Singh Deo and Pravati Parida highlighted the importance of such initiatives in fostering cultural appreciation and preserving traditional arts. They expressed their hope that the Boyanika Outlet would attract both domestic and international visitors, encouraging them to explore and value Odisha’s unique textile traditions.
The location of the outlet at Biju Patnaik International Airport is strategic, ensuring high visibility and accessibility. Travelers passing through the airport will have the opportunity to experience and purchase authentic handwoven fabrics, thereby supporting local artisans and promoting Odisha’s cultural heritage on a global stage.
The inauguration of this exclusive Boyanika Outlet marks a significant step in Odisha’s efforts to promote its traditional handwoven fabrics. The government plans to open more such outlets in key locations, further enhancing the reach and visibility of Odisha’s handloom products. This initiative aligns with the broader goal of preserving and promoting the state’s rich cultural legacy.
The inauguration of the Boyanika Outlet by CM Mohan Charan Majhi, in the presence of Deputy CMs KV Singh Deo and Pravati Parida, is a milestone in showcasing Odisha’s traditional handwoven fabrics. This outlet not only provides a platform for local artisans but also promotes the rich cultural heritage of Odisha to a global audience. The focus on GI-tagged products ensures that visitors experience the finest quality handlooms, celebrating the craftsmanship and artistic legacy of Odisha’s weavers.
