May 24;In a significant recognition of its cultural and economic importance, Varanasi’s traditional wooden lacquerware and toys have been granted a Geographical Indication (GI) tag. This prestigious tag acknowledges the unique quality and heritage of these crafts, which have been an integral part of the city’s identity for centuries.
Godawari Singh, an 84-year-old wood toy maker and Padma Shri recipient, has been at the forefront of preserving and promoting Varanasi’s wooden lacquerware and toys. He shares, “The wooden toy-making industry in Varanasi is very old and it employs around 2000 people from here today. The annual turnover is Rs 40 crores.” Singh’s dedication to this craft highlights its cultural significance and economic impact on the local community.
The journey to receiving the GI tag has been a testament to the efforts of artisans like Singh and the support of government initiatives. Prime Minister Narendra Modi’s focus on revitalizing traditional industries like wooden lacquerware and toys has played a pivotal role. Under the One District, One Product (ODOP) scheme, these crafts have gained recognition and support, leading to increased demand and sales.
Singh further elaborates on the impact of receiving the GI tag, stating, “After PM Modi focused on this industry, wooden lacquerware & toys were recognized with a GI tag, and demand and sale of the products have grown.” This acknowledgment not only preserves the cultural heritage of Varanasi but also opens up opportunities for economic growth and international trade.
The global appeal of Varanasi’s wooden lacquerware and toys is evident in their export to countries like France, Japan, Canada, and the United States, among others. This international recognition not only brings pride to the local artisans but also contributes to India’s cultural diplomacy and soft power on the global stage.
In addition to governmental support and recognition, efforts are underway to further facilitate the growth of this industry. Singh mentions, “The government is facilitating people with loan schemes to get engaged in this business.” Access to financial assistance empowers more individuals to enter the craft sector, ensuring its sustainability and growth.
However, challenges remain, particularly regarding infrastructure and resources. Singh highlights, “Wood and power are our two main requirements. We are going to request Yogi ji to provide power to our industry at competitive rates.” Addressing these challenges will be crucial in sustaining and expanding the wooden lacquerware and toy industry in Varanasi.
As Varanasi’s wooden lacquerware and toys receive the GI tag, it not only celebrates the rich cultural heritage of the city but also paves the way for economic empowerment and global recognition of its artisans. With continued support and innovation, these traditional crafts will continue to thrive, enriching both the local community and the broader cultural landscape of India.
